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As 2025 approaches, we have seen marketing tactics that have worked, and some that haven’t. Globally, people are facing uncertainty going into the new year, and understandably so, with rising cost of living, threat of climate change, and change in administration, to name a few. These can affect the buying decisions of your audience, making effective marketing more important than ever.
A Change in Buying Decisions
Mass consumerism is at an all-time high, but we may see this behavior start to shift. With all the influencing, there have been some “de-influencers” that suggest the idea of anti-consumerism. The Buy Now documentary was just recently released on Netflix, causing consumers to think twice about the value behind material goods.
People are becoming more selective about their purchases as the buying power of the US dollar continues to decrease. Some consumers are shifting their buying attitudes and prioritizing brands that align with their values. Because of this, you’ll need to convince your audience that your business is right for them. Sustainability is a factor that keeps increasing in value for consumers.
A Change in Engagement
To reach a larger audience in 2025, we must look at content engagement trends. Offering value is in. The social media ad as we know it is no longer working like it once did. At this point, we’ve all seen ads on social media, and we tend to block them out, actively scrolling past them. Instead of attention-demanding ads, we will see engaging ads in 2025. Social media users are only viewing content that adds value to their day or fulfills a need, whether that’s for entertainment, education, or motivation.
The future for ads is likely ads that don’t look like ads. Instead, they will blend in with the content the target audience is seeing on their feed. This content will be valuable and provide something to the viewer first, before asking them to buy anything. Some companies have already made changes to the way they use social media. By utilizing the multiple photo feature, they provide information in the first few images that give context to what their asking their audience to do, so they can make an informed decision.
What value are you providing for your target audience? What information are you providing them with? How are you being transparent and building trust?
AI Changes Consumer Attitudes
Spotify Wrapped just came out on December 4th, but many users were unimpressed with their personalized recap this year. It was quite obvious that Spotify had used AI, which made consumers feel disconnected and lose trust. Since Wrapped only comes out once a year, consumers expect quality work from the major platform.
I give this example to support the claim that marketers are starting to focus on connection rather than emotion. AI has created a demand for human connection and real stories. We’re experiencing this shift in marketing where informative and educational strategies are taking over emotional ones; the audience values purpose. The idea of quality over quantity still works.
Location-based marketing will become more significant to consumers who feel this lack of personalization because of AI. Read more about location-based marketing and how your business can use it in “What is Geotargeting?” and “What is Geofencing?”.
What We’re Bringing Into 2025
Social media makes sharing information easy; we don’t have to prompt anyone to visit the platforms, they’re doing that themselves because of the value it brings. As 2025 approaches, remember that value, purpose, and connection are what we’re bringing to the table this new year. As always, we’re here to help. Schedule a consultation with us today!
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